The Royal Bloods and the Deap Vallys all have slightly more serious and aggressive styles than the Texan trio that is Purple, and if they could be assigned a colour based on the atmosphere their songs provide, it would be red or black. Purple definitely could be assigned purple – or green, or yellow, or blue. They feel more like a rainbow: more playful and carefree. You can actually imagine the party in the band’s video for 'Wallflower' going on, and being as enjoyable. I can reassure you that the dirty blues aren’t sacrificed here, though at a push they could be described as pop.

It is refreshing to see a drummer take on lead vocals also, and Hannah Brewer’s lyrics are relentlessly growled with fantastic aplomb. Maybe we can’t see Absolute Radio blasting Purple anytime soon – but the wasteland of the radio would certainly be a better place if they did.